 CSG Direct Mailing Blog |
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| 800-881-2150 | |
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CSG Direct Mailing Blog |
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| 800-881-2150 | |
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Variable Printing from Variable-Data Experts |
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Variable data printing can be one of the most powerful mediums of our times.
However, most people who sell this to their clients are not even really doing
"Variable Printing". 80% of all Variable-Print is nothing more than mail-merge and
fancy fonts. If I get another direct mail offer with my name spelled in sea
shells on a beach I am just going to go insane. "OK, Great, you have a sea
shell font - wow - thanks!". What if I'm scared of the ocean? What if I am
allergic to Seafood of any kind? Are you selling me something to do with a beach
or shells? [First Name] mail-merge is Kindergarten at best. The tiny increase in response (if any) will rarely justify the extra expense for this kind of fluff. Plus you have to worry so much about all the negatives associations with an unusual, unrelated approach to selling your goods and services. What's worse, I have seen entire campaigns switch themes away from a companies core brand just to include these fonts. If you are a medical supply company you shouldn't sell yourself with a beach theme just because it looks cool to you. Remember, it should be relative. |
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If you don't really know that much about your customers we can append over 100 fields of additional consumer data about them so you know if they like dogs or cats, drive Fords or Chevy's, etc.. Ironically, done by real variable data teams in direct mail; we'll still cost you less than all those printers because we do it every day without the baggage of all that crazy software they got sold. At CSG Direct, we have over 2 decades in Real Variable Data: Variable Data Printing, Variable Data Coding, Randomization, Variable Data Email, Websites, and more. (Our entire site is an example of variable data but you wouldn't know that unless I told you. Images, Alts, Content, Metas, Embeds, etc.. All database driven variable content) All of these tools built right here at CSG Direct! CSG Direct lives and breath variable data so you get better results with REAL Personalization! ..more Variable Printing information |
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| CSG Direct is an innovator and early adopter of many services using the United States Postal Service. | ||||||
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