Digital Printing | Variable Data Printing

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Digital Printing and Digital Print Personalization
Variable data printing can be one of the most powerful mediums of our times. However, most people who sell this to their clients are not even really doing Variable-Printing. 80% of all Variable-Print is nothing more than mail-merge and fancy fonts. If I get another direct mail offer with my name spelled in sea shells on a beach I am just going to go insane. "OK, Great, you have a sea shell font - wow - thanks!". What if I'm scared of the ocean? What if I am allergic to Seafood of any kind? Are you selling me something to do with a beach or shells? [First Name] mail-merge is Kindergarten at best. The tiny increase in response (if any) will rarely justify the extra expense for this kind of fluff. Plus you have to worry so much about all the negatives associations with an unusual, unrelated approach to selling your goods and services. What's worse, I have seen entire campaigns switch themes away from a companies core brand just to include these fonts. If you are a medical supply company you shouldn't sell yourself with a beach theme just because it looks cool to you. Remember, it should be relative.
If you don't really know that much about your customers we can append over 100 fields of additional consumer data about them so you know if they like dogs or cats, drive Fords or Chevy's, etc.. Ironically, done by real variable data teams in direct mail; we'll still cost you less than all those printers because we do it every day without the baggage of all that crazy software they got sold. At CSG Direct, we have over 2 decades in Real Variable Data: Variable Data Printing, Variable Data Coding, Randomization, Variable Data Email, Websites, and more. (Our entire site is an example of variable data but you wouldn't know that unless I told you. Images, Alts, Content, Metas, Embeds, etc.. All database driven variable content) All of these tools built right here at CSG Direct! CSG Direct lives and breath variable data so you get better results with REAL Personalization! ..more Digital Printing information

	Mailing Services
	At CSG Direct we have innovated many of the direct mail processes to save you time and money. We will fold with Spot glue or Tab mailers closed, Folding, Inserting, Addressing, Cutting, Assembling - we do it all.

	Variable Data Printing
	You cannot call yourself database geeks unless you can make a database dance. We live and breathe variable data, variable graphics, variable-everything.

	Database Marketing
	We are known for our abilities with the most complex of data matrix jobs as well as statistics, data-farming, data-mapping, web enabled databases and so much more.

	First Class Postage Rates
	We have put together a medium size list of the most common rates our customers achieve. This is a comprehensive list for most categories.

	Casino Marketing
	At CSG Direct many of our staff have worked directly in casinos and our print and mailing services are geared around what you need and we know you need it fast!

	NCOA
	CSG Direct was a early adopter of National Change of Address due to the value to increasing response and reducing direct mail costs. This is a USPS required service and we do it every single day at CSG Direct.

CSG Direct is an innovator and early adopter of many services using the United States Postal Service.
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